SA SU PHI for Women

SA SU PHI, founded by Sara Ferrero (SA) and Susanna Cucco (SU), is rooted in the pursuit of PHI—the golden ratio—where balance, simplicity, and expressiveness meet. Its name also echoes ça suffit (“it’s enough”), embodying a philosophy of less but better: clean, bold, and enduring beyond trends. Designed by women for women, the brand speaks to friends, mothers, wives, and professionals, offering timeless tools for modern living. With an architectural ethos, SA SU PHI shapes garments through studied volumes, graphic purity, and meaningful details, creating pieces that adapt to the wearer while celebrating permanence, authenticity, and courage.