Tibi for Women

Founded in 1997 by Amy Smilovic, Tibi is a New York–based luxury ready-to-wear brand built on the philosophy of Creative Pragmatism—balancing conceptual design with utility, clarity, and function. Established while Smilovic was living in Hong Kong, the brand reflects her background in art, advertising, and entrepreneurship. With a global specialty-store presence and flagship locations in New York City and St. Simons Island, Tibi approaches personal style as a learnable, intentional practice, guided by the belief that less is more, better is always better, and a distinct point of view drives meaningful creativity.