YMC for Women

Founded in London in 1995 by Fraser Moss and Jimmy Collins, YMC—short for You Must Create—draws inspiration from industrial designer Raymond Loewy’s call to “create your own style.” Initially rooted in workwear and military aesthetics, the brand has evolved to craft timeless, understated garments that blend wearability with directional design. Influenced by art, music, literature, and vintage styles, YMC captures the cultural zeitgeist while maintaining a cool, collected ethos. Decades on, the label continues to embody a post-punk, DIY spirit, offering ready-to-wear collections that encourage individuality and self-expression.